Satjiv was credited with keeping the Apple brand alive during its most challenging period. In 1992, for example, Satjiv was challenged with bringing Apple technologies to the forefront of the rapidly emerging convergence of computing, communications, and content. In a period of just three months he conceived and executed a global “Convergence Summit” at Mt. Fuji in Japan, drawing CEO’s from around the globe, and providing a dazzling display of Apple’s leadership in the convergence domain.

He was also acknowledged for establishing Apple as the number one brand in Japan and has hands-on experience across all corporate functional areas, both within the U.S. and internationally. He and his team have played a pioneering role in creation of both the multimedia and Internet industries.

Satjiv has served on Apple’s Executive Management Committee, responsible for Worldwide Marketing & Corporate Communications, and he was also General Manager of Apple’s Entertainment and New Media Division. Previously, Satjiv headed up both Apple’s European and Pacific marketing organizations.

He holds degrees from the American (Thunderbird) Graduate School of International Management, Punjab University in India, the University of Cambridge (UK/India); and has been a featured speaker at global technology conferences, as well as at Harvard, Stanford, and The Sorbonne.

Satjiv started Chahil.com in early 1997 situated at Silicon Valley which is a consulting firm specializing in the areas of Digital Convergence, New Media and Global Marketing. Chahil.com’s client list includes a broad range of companies in the digital domain ranging from Silicon Valley start-ups to some of the world’s most prestigious multinational firms.